Scost1's Blog

Archive for March 2010

The Public Relations(PR) professional that I chose for the interview was Mrs.  Mechelle Brown. She worked as the assistant to the mayor of East Point Georgia , who has recently started working as an event planner.  I also chose Mrs. Brown as because I have always wanted to get into the event planning business. Matter of fact, I am currently working on pursuing that dream after I graduate from college in May. Mrs. Brown graduated from the University of West Georgia with a degree in Public Relations. I was introduced to her by my cousin who works currently as the station manager for the City Of East Point.  I spent many days with Mrs. Brown by job shadowing her and taking notes about what it took to be a PR professional. I was able to conduct the interview via the telephone.

Here are some of the things that I found out about Mrs. Brown. A typical week for her varies; there is not a typical week in her office. Usually, she has to make sure that the mayor has all of his appointments for the week and to make sure that they are met, schedule press conferences for the Mayor, facilitate telephone conversations with community members, and basically she is the one that you will go to talk to if you need to speak with the Mayor for any reason at all. 

She was extremely proud of working with the Mayor on helping to make sure that he was re-elected for the next term. Unfortunately , he was not re-elected but he is currently working in other aspects of the city government. She was proud of this project because this is what she was here for ; she was in office to help the Mayor in every way that she could .

She told me that in order to keep current in the PR industry she subscribes to PR magazines, talk with fellow PR professionals, and is currently looking at graduate schools in PR to attend .

She also said  that she wished that she would have known about the many things that you can do with PR because when she was in school , she was not taught these things. 

Mrs. Brown says that writing is very important in her career ; the event planning and being the Mayor’s assistant. She has to write press releases for the Mayor at times, write commercials that are done for him, write correspondence to her customers as a PR professional and many more things. 

She offered me advice as a person just starting in the field of PR. Mrs. Brown told me to learn all I can about the field before entering the field, make sure that I know exactly which field in PR that I want to pursue, and stay true to my dreams because they will come true. 

After interviewing Mrs. Brown, I was more interested in becoming a PR professional . I cant wait to become involved in the event planning business. I have already started to think about options and ways that I can make sure that my dream comes true.  Mrs. Brown made sure that I understood exactly what she was involved daily in her job , what she wanted out of her PR experience, how she will achieve her ultimate goals. This interview made me realize that PR is really what I want to be involved with in a career.


In this economy, it is very hard and also very competitive in getting a job so you should really consider an internship. As I approach the end of my undergraduate career ; I think about the many factors that determine my career path. I believe that an internship has a tremendous amount to do with a prospective employee getting the job of their choice. Most employers look at experience over anything else ; this is what I have been told .

Even if the internship is paid or unpaid; it will be a great idea to try to obtain an internship if possible. This will provide future employers with an idea of the skills you obtain and how that will help their company. I researched and found somethings that might help those who are looking for internships or need pointers on their internship in progress. According to fastweb, there are seven main pointers to land that internship that you desire. 1.) Work with a career counselor at  your school: They have placed previous students in internships and will know where and which internship will be good for you. 2.) Talk to your professors :Many professors have been networking with those employers in your field and can provide you with the information that can benefit you a tremendous amount. 3.) Network with your fellow students : Many students are aware of internship opportunities from their internships are other students who they have spoken with. 4.) Use your school’s alumni network : This can be good for you because alumni from your college can be very helpful in providing you with information that can help you get an internship. 5.) Talk with family, friends and aquaintances : Your family or friends might even have an internship with their company that you may not be aware of. 6.) Look through an internship directory : You can look through the directory and look according to your major and your geographical location. 7. ) Check internship websites : There are many websites that you can search and find internships according to your preferences. 

Since the internship and job market is down employers are really reluctant in hiring employees. Don’t rely fully on your school’s resources ; try many resources. According to Forbes, make sure you have an idea of where you want to intern ,know if that particular company has hired interns before, check to see if you know anyone who is already employed with the company because these are the best recommendatons, and post your resume on Linkedin. A key fact to remember is to research the company inorder to let the employer know that you are interested in the company. At the end of your interview , make sure that you ask what the next step is so that you seem that you are interested .  The last thing to remember is to send a handwritten note saying what you liked about the internship. Remember that experience is more important than getting paid.  You can discuss the salary at a later date if neccessary.  

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Here is a video that I found that tells you how to turn your internship into a full time job.

Public Information theory and the Media

Public Information theory is used many times in the media. Last semester the big thing around campus and the world was the Swine Flu (H1N1). There were many stories that were reported on the virus. Many students on Georgia Southerns campus , were diagnosed with the virus. According to, The Swine Flu is a respiratory illness of pigs caused by infection with swine influenza A virus (SIV). While swine flu viruses normally do not infect humans, occasional infections of humans do occur. This epidemic scared many students as well as scared the public. People are trying to make efforts to not spread the virus , as well as not contract the virus at all.

The Public Information theory was used in reporting the Swine Flu information. Public Information theory is basically using the Public Information Officers in reporting to the public. Its what we need to know. Its just pure information. There were Public Information Officers that reported the information on occassions. According to, Public Information Officers (PIOs) are the communications coordinators or spokespersons of certain governmental organizations (i.e. city, county, school district, state government and police/fire departments). They differ from Public Relations departments of private organizations in that many of them typically do not engage in marketing, but solely in providing information to the public and the media as required by law and according to the standards of their profession. Many PIOs are former newscasters or reporters, bringing unique and relevant experience to the position.

An example of when Public Information Officers were used is in this Florida story about the Swine Flu. (click on link for more information on story). Public Information Officers are needed to release stories to the public sometimes because you have one set person that will release the information and one person to contact fro information on the story. This is good because in the midst of a crisis or huge news story , you will need as less confusion as possible.

The media uses Public Information Officers and the Public Information theory many times. They use these because people need to know information and they want to tell truthful information to the public. So overall, i think that this is a good way to get information across to a huge audience (the public).  This is one theory that is used often in the media and will continue to be used because we need to know whats going on in the world. Internationally, this is a great thing because it is universal and used from just about everyone.

Framing theory and President Obama and Bernake

 According to, framing is a term used in media studies, sociology and psychology, refers to the social construction of a social phenomenon by mass media sources or specific political or social movements or organizations. It is an inevitable process of selective influence over the individual’s perception of the meanings attributed to words or phrases. A frame defines the packaging of an element of rhetoric in such a way as to encourage certain interpretations and to discourage others. The framing theory is used many times in the media. One of the more recent is the President Obama and Ben S. Bernake story.

President Obama appointed Bernake while on his vacation in Martha’s Vineyard. Bernake was appointed to be the Federal Reserve Chairman. Bernake had such a great influence the last time that he was in office. President Obama felt that he could help with the economy problems we are having now. President Obama wanted to make everyone think that everything would get better since Bernake was appointed into office and wanted the public to forget the recent announcing of the deficit. According to the U.S. National Debt Clock, the deficit that we face currently is $1.4 trillion.
The framing theory was used in the media in this story because the appointment of Bernake framed the public minds into thinking that everything is fine since Bernake is in office. Although the country is still in huge debt, the public is believing that everything is on the way to improvement. I do believe that the President is doing everything he can to improve the economy , its a huge job. These things cannot happen over night and will take some time to truly recover. I like the way Obama handled the situation because he released stress off the U.S., when they knew there was new hope. Bernake is new hope for the United States because of his great term previously. Internationally, the framing theory is used often to put everyone at ease. It is also used to change people minds, influence them, or to discourage them from doing what they are currently doing. This theory is very powerful to me, and will and has been used a tremendous amount of times. The outcomes of this theory is success! People will continue to want to hear good news over bad news , if you can make the public happy by using the theory , then I say its a good thing.
If you want to read the latest on the President Obama and Bernake appointment, here is the link :

This blog will show about the book Twitterville. There is a powerpoint slide below , but you can visit my slideshare and you can view my notes there!


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  • stephaniemedlin: Hello Sheila! I am also interested in the event planning aspect of Public Relations. I am glad you were able to interview someone who shares your int
  • stephaniemedlin: Career Services really offers many workshops and events for GSU. I'd never realized before this semester how many things actually take place on campu
  • Mr WordPress: Hi, this is a comment.To delete a comment, just log in, and view the posts' comments, there you will have the option to edit or delete them.