Scost1's Blog

Framing theory ….Where is it used ?

Posted on: March 3, 2010

Framing theory and President Obama and Bernake

 According to, framing is a term used in media studies, sociology and psychology, refers to the social construction of a social phenomenon by mass media sources or specific political or social movements or organizations. It is an inevitable process of selective influence over the individual’s perception of the meanings attributed to words or phrases. A frame defines the packaging of an element of rhetoric in such a way as to encourage certain interpretations and to discourage others. The framing theory is used many times in the media. One of the more recent is the President Obama and Ben S. Bernake story.

President Obama appointed Bernake while on his vacation in Martha’s Vineyard. Bernake was appointed to be the Federal Reserve Chairman. Bernake had such a great influence the last time that he was in office. President Obama felt that he could help with the economy problems we are having now. President Obama wanted to make everyone think that everything would get better since Bernake was appointed into office and wanted the public to forget the recent announcing of the deficit. According to the U.S. National Debt Clock, the deficit that we face currently is $1.4 trillion.
The framing theory was used in the media in this story because the appointment of Bernake framed the public minds into thinking that everything is fine since Bernake is in office. Although the country is still in huge debt, the public is believing that everything is on the way to improvement. I do believe that the President is doing everything he can to improve the economy , its a huge job. These things cannot happen over night and will take some time to truly recover. I like the way Obama handled the situation because he released stress off the U.S., when they knew there was new hope. Bernake is new hope for the United States because of his great term previously. Internationally, the framing theory is used often to put everyone at ease. It is also used to change people minds, influence them, or to discourage them from doing what they are currently doing. This theory is very powerful to me, and will and has been used a tremendous amount of times. The outcomes of this theory is success! People will continue to want to hear good news over bad news , if you can make the public happy by using the theory , then I say its a good thing.
If you want to read the latest on the President Obama and Bernake appointment, here is the link :

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