Scost1's Blog

Starbucks and “Shared Planet”

Posted on: April 25, 2010

On April 15,2010, Starbucks gave complimentary cups of coffee to customers that bring a reusuable tumbler into participating stores. Starbucks is doing this in efforts to reduce environmental impacts. They have this program called “Shared Planet” in which is trying to make all of Starbuck’s cups are 100% recyclable by the year 2015.  Even though I do not drink coffee ; I think this is a great way to get people involved with this initiative. People will see that they can get a free cup of coffee from doing something as simple as bring a recyclable cup in. Great marketing was done with this effort because I saw many advertisements telling people about the efforts.  I hope that this is not the only company to get involved with initiatives similar to this one. This was a great move by Starbucks. I was able to find this video that tells about “Shared Planet”. I hope that you enjoy this video.  http://www.youtube.com/watch?v=C-8rUdlH1G8 

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